What Does a PR Professional Do?

I'm a communications and PR professional. I've been in the industry for years. And for years, my parents have asked: Christine, what is it exactly that you do, anyway?

I was glad to learn that I'm not the only one with this identity crisis.

As Amanda Laird wrote in her CNW Newswire article: "Whether you’re still slogging your way through PR school or you’ve been in the business for years, you know how difficult it is to explain what exactly it is that you do."

Mom and Dad, if you're reading this...  Read more...