tag:blogger.com,1999:blog-28397809668707087952024-03-13T07:14:58.756-03:00Way Up Strategic SolutionsA unique mix of corporate and non-profit communications expertise. Helping clients show and tell their stories.WayUpSolutionshttp://www.blogger.com/profile/13168413097654292410noreply@blogger.comBlogger19125tag:blogger.com,1999:blog-2839780966870708795.post-15985297369865849642021-06-04T14:58:00.005-03:002021-06-04T15:40:42.316-03:00Trade Tips: Save Your Time - Use Automated Transcription<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-dHzC9haOw6A/YLpkh7tA4XI/AAAAAAAABX8/V6dcPl3LUgcXT3uH09n-DpD0N8XKc-qdwCLcBGAsYHQ/s1920/microphone-1209816_1920.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1280" data-original-width="1920" src="https://1.bp.blogspot.com/-dHzC9haOw6A/YLpkh7tA4XI/AAAAAAAABX8/V6dcPl3LUgcXT3uH09n-DpD0N8XKc-qdwCLcBGAsYHQ/s320/microphone-1209816_1920.jpg" width="320" /></a></div><b>If you write for a living</b>, you likely conduct interviews.<p></p><p>And you probably record those interviews.</p><p>Which means you spend a lot of time transcribing interviews.</p><p><br /></p><p>I don't know about you, but I hate transcribing.</p><p>Because... I suck at typing.</p><p>It takes me twice as long to transcribe an interview as it does to conduct the interview in the first place.</p><p><br /></p><p>Typical transcription process:</p><p><i>Hit play. Start typing. Fall behind. Get frustrated. Backspace. Backspace. Pause audio. Correct typos. Resume. Stop caring about typos. Get more frustrated. Backspace. Continue...</i></p><p>Yuck. </p><p><br /></p><p>But then, <b>my ah-ha! moment</b>: </p><p>In a previous Trade Tip, I told you about my <a href="https://wayupsolutions.blogspot.com/2021/05/trade-tips-proofread.html" target="_blank">text-to-speech reader</a> discovery. If we can use artificial intelligence to convert the written word to audio, there must be options to convert audio files to text, right? </p><p><br /></p><p>Why in the <i>-blank-</i> didn't I think of that before?</p><p><i>Googles "automated transcriptions."</i></p><p>Magic. Gained hours of my life back.</p><p><br /></p><p><b>Now I use <a href="http://Rev.com">Rev.com</a> to convert audio interviews into text documents. </b></p><p>It's $.25 per minute for a rough (automated) transcription. Yes, you will have to correct a few words here and there, but it's a heck of a lot faster than typing. </p><p>You can also pay a bit more for a transcription by "a professional human" if you're looking for a more polished document. </p><p>Big bonus: there's a pay-as-you-go option (in other words, no monthly contract required).</p><p><br /></p><p>You can use speech-to-text to generate video captions and foreign subtitles, which is great for making your content more accessible.</p><p>You'll save time and money. And you can enjoy doing interviews again!</p><p><br /></p><p><b>If you find this helpful, feel free to pass it along and share (or trade) this tip with your fellow writers.</b></p><p><br /></p><p><span style="font-size: xx-small;"><span face=""Open Sans", Arial, sans-serif" style="color: #191b26; margin: 0px; text-align: center; white-space: nowrap;">Image by <a href="https://pixabay.com/photos/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=1209816" style="color: #191b26; cursor: pointer; margin: 0px; outline: none;">Free-Photos</a> from <a href="https://pixabay.com/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=1209816" style="color: #191b26; cursor: pointer; margin: 0px; outline: none;">Pixabay</a></span><span face=""Open Sans", Arial, sans-serif" style="background-color: white; color: #191b26; text-align: center; white-space: nowrap;"> </span></span></p>WayUpSolutionshttp://www.blogger.com/profile/13168413097654292410noreply@blogger.com0tag:blogger.com,1999:blog-2839780966870708795.post-47477346290264502382021-05-20T19:53:00.009-03:002021-05-21T09:38:45.038-03:00Trade Tips: Proofread With a Text-to-Speech Reader<p></p><div class="separator" style="clear: both; text-align: center;"><br /></div><br /><b>What's your best tip for proofreading your own work?</b><p></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-WZ_mFa4D1r0/YKepwltYYKI/AAAAAAAABXs/dJ1Vm3XfuCgrcnFChWLVaPqPSH9OLqzrACLcBGAsYHQ/s1920/correcting-1870721_1920.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1280" data-original-width="1920" src="https://1.bp.blogspot.com/-WZ_mFa4D1r0/YKepwltYYKI/AAAAAAAABXs/dJ1Vm3XfuCgrcnFChWLVaPqPSH9OLqzrACLcBGAsYHQ/s320/correcting-1870721_1920.jpg" width="320" /></a></div>I've tried so many tricks: read it aloud, read it backwards, print it out, touch each word with my finger while reading...<p></p><p>But I still miss things. Whole words, in fact. </p><p>My brain fills in everything that I was supposed to type. No matter how hard I tried, I could never be confident I caught every typo (or miss-o, as it were). </p><p><b><span style="font-size: medium;">That was until <a href="https://www.pamelagrow.com/" target="_blank">Pamela Grow</a> introduced me to my favourite new proofreading tool: text-to-speech readers. </span></b></p><p>(Thank you, Pam. I owe you a beer or your beverage of choice when we get together someday). </p><p>Text-to-speech readers are the coolest thing. You copy and paste your text into the tool, and it reads it out loud. Not only does it help me find missing words, it helps identify clunky portions of text, too. </p><p>I use <a href="http://ttsreader.com">ttsreader.com</a>. But there are several free versions out there if you Google<i> speech to text readers</i>.</p><p>You can choose from several voices, accents, and languages. </p><p>My new proofreading partner is a UK male. And while he may be computer-generated, he's a great writing buddy (plus, when he reads my stuff in his British accent it always sounds smarter).</p><p>So, that's my trade tip for you. Feel free to pass it along to your fellow writers.</p><p>I'm looking forward to hearing your trade tips, too.</p><p><br /></p><p><span style="font-size: xx-small;"><span face=""Open Sans", Arial, sans-serif" style="color: #191b26; margin: 0px; text-align: center; white-space: nowrap;">Image by <a href="https://pixabay.com/users/3844328-3844328/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=1870721" style="color: #191b26; cursor: pointer; margin: 0px; outline: none;">Lorenzo Cafaro</a> from <a href="https://pixabay.com/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=1870721" style="color: #191b26; cursor: pointer; margin: 0px; outline: none;">Pixabay</a></span><span face=""Open Sans", Arial, sans-serif" style="background-color: white; color: #191b26; text-align: center; white-space: nowrap;"> </span></span></p>WayUpSolutionshttp://www.blogger.com/profile/13168413097654292410noreply@blogger.com0Saint John County, NB, Canada45.2118434 -65.79810718.315026187250186 -100.954357 72.108660612749816 -30.641857tag:blogger.com,1999:blog-2839780966870708795.post-36698243237454245942020-09-14T15:30:00.019-03:002021-03-23T20:19:30.303-03:00What's the Secret to Fundraising Copy that Makes More Money?<p style="text-align: left;"><b><br /></b></p><h4 style="text-align: left;"><b>đ <a href="https://www.philanthropy-institute.org.uk/certificate-frcopy"><span style="color: black;">Fundraising Copywriting + Phil Psych</span></a></b></h4><p style="text-align: left;"><br /></p><p style="text-align: left;">It's a proven equation you'll discover in the <b>Certificate in Fundraising Copywriting</b> course taught by copywriting expert <a href="https://www.aherncomm.com/" target="_blank">Tom Ahern</a> and philanthropic psychologist <a href="https://www.philanthropy-institute.org.uk/our-team" target="_blank">Professor Jen Shang</a>.</p><p>Four weeks of intense, boot camp-style learning and direct, one-on-one coaching from both Jen and Tom.</p><p><br /></p><p><span style="background-color: white; font-family: Lora; font-size: 22px; letter-spacing: 0.22px; white-space: pre-wrap;">I just completed the course, and it was outstanding!</span></p><span style="color: #ffa400; font-weight: bold;"><div><span style="color: #ffa400; font-weight: bold;"><br /></span></div><br />>> </span>Insert shameless self-promotion here đ <span style="color: #ffa400; font-weight: 700;">>> </span><p></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-S83lPzxxFW0/X1-1vW43tcI/AAAAAAAABUU/YcFv2ABeOYEmsA7DGVwTZWGWINmcn0p0QCLcBGAsYHQ/s1920/Copywriting.png" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1357" data-original-width="1920" src="https://1.bp.blogspot.com/-S83lPzxxFW0/X1-1vW43tcI/AAAAAAAABUU/YcFv2ABeOYEmsA7DGVwTZWGWINmcn0p0QCLcBGAsYHQ/s320/Copywriting.png" width="320" /></a></div><br />As a member of the premiere Certificate in Fundraising Copywriting cohort, <b>I am the first Canadian east of Alberta to have this unique training.</b> <p></p><p>And you can get this excellent training, too. It's worth your time and energy, I promise!</p><p><b><br /></b></p><p><b>What the heck is Phil Psych?</b></p><p>Summed up: <a href="https://www.philanthropy-institute.org.uk/certificate-philpsych" style="font-weight: bold;" target="_blank">it's growing the love of others to grow giving</a>.</p>As Jen explains it, "Very often, we get thank you letters from charities and the first sentence that you read is, 'Thank you for your generous gift.' Instead of saying that, you could have said, 'Thank you for your generosity,' or 'Thank you for being a generous person.' The little difference there is, where is your eye? <b>Is your eye on the money? Or is your eye on the person?</b>"<span><sup>1</sup></span> <p></p><p><br /></p><p><b>If you're ready to learn more about the course and about Phil Psych <a href="https://www.philanthropy-institute.org.uk/certificate-frcopy" target="_blank">click here</a>. </b></p><p><br /></p><p>To Jen, Tom, and my Certificate in Fundraising Copywriting classmates across the globe - I'm sending you huge congratulations and gratitude! <b>It's been incredible learning alongside you</b> in our virtual but close-knit first cohort. I'm eager to stay in touch, and I can't wait to celebrate your future successes. </p><p>And to my friends, clients, and colleagues - <b>I'm excited to put my new training to work for you!</b> </p><p><b><a href="https://wayupsolutions.com/contact-us">Shoot me a message</a> </b>if you want to chat more about how we can use the profound discoveries of Phil Psych to:</p><p></p><ul style="text-align: left;"><li>Help you raise more money</li><li>And grow your unconditional love for your donors. </li></ul><p></p><p><br /></p><p>Thank you all for your support and encouragement. I'm grateful for each and every one of you.</p><p>đ</p><p><br /></p><p><span style="font-size: x-small;">(1) <a href="https://www.marketplace.org/2019/12/26/the-psychology-of-giving/">https://www.marketplace.org/2019/12/26/the-psychology-of-giving/</a></span></p>WayUpSolutionshttp://www.blogger.com/profile/13168413097654292410noreply@blogger.com2Saint John, NB, Canada45.2733153 -66.06330799999999216.963081463821155 -101.21955799999999 73.583549136178846 -30.907057999999992tag:blogger.com,1999:blog-2839780966870708795.post-1619827971053049012020-06-19T18:05:00.003-03:002020-10-01T10:29:37.546-03:00A Maritime AFP Chapter Seeks to Eradicate the Fundraising Ick-Factor<div><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 20px;"><tbody><tr><td style="text-align: center;"><a href="https://bit.ly/2MNnzuZ" target="_blank"><img alt="Foundation Magazine March/April 2020" border="0" data-original-height="1125" data-original-width="872" height="400" img="" src="https://1.bp.blogspot.com/-7-4mls0V4Po/Xu0g8ps-jdI/AAAAAAAABQ8/0dmwriEswnA3Srn702gUJ6Zo8fScKXlXwCK4BGAsYHg/w310-h400/Foundation_Magazine.png" style="margin-left: auto; margin-right: auto;" width="310" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><a href="https://bit.ly/2MNnzuZ" target="_blank"><br /></a></td></tr></tbody></table>"Raise your hand if you think fundraising is icky.â</div><div><br /></div><div>Every one of the nonprofit board members lowered their eyes and raised their hands.</div><div><br /></div><div>âItâs okay. Youâre not alone,â I assured. âIâm here to show you how to put the fun in fundraising.â <i>Thankfully, someone chuckled at my groan-inducing pun. </i></div><div><br /></div><div>I led the group through a Fundraising 101 presentation. We reviewed the operational tools needed for fundraising success and I stressed the importance of a compelling case for support. Heads nodded. A few people scribbled notes. But when I brought up a <i>culture of philanthropy</i>, heads raised and cocked to the side a bit. A culture of <i>what</i>? <a href="https://bit.ly/2MNnzuZ">Read more in the Mar/Apr issue of FOUNDATION Magazine...</a></div>WayUpSolutionshttp://www.blogger.com/profile/13168413097654292410noreply@blogger.com0Saint John, NB, Canada45.2733153 -66.06330799999999216.963081463821155 -101.21955799999999 73.583549136178846 -30.907057999999992tag:blogger.com,1999:blog-2839780966870708795.post-66777846434116370552018-08-17T09:28:00.000-03:002019-12-08T12:42:04.232-04:00Advancing Philanthropy - Summer 2018<div class="separator" style="clear: both; text-align: center;">
<a href="https://wayupsolutions.com/uploads/Documents/Advancing-Philanthropy-July2018-pg50-51.pdf" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img border="0" data-original-height="697" data-original-width="497" height="200" src="https://2.bp.blogspot.com/-Oc0B5XjFuwI/W3a9Xy1EbDI/AAAAAAAABIg/wLw5Uw0XqNMrjr9Jjlt_iLaaP8wQrqlXQCLcBGAs/s200/AFP%2BAdvancing%2BPhilanthropy.jpg" width="141" /></a></div>
I'm excited to share that the Saint John Regional Hospital Foundation's Medical Dragons' Den article I wrote is in the summer 2018 issue of <b><a href="https://wayupsolutions.com/uploads/Documents/Advancing-Philanthropy-July2018-pg50-51.pdf" target="_blank">AFP's Advancing Philanthropy Magazine</a>!</b><br />
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Click here to check it out >> <b><a href="https://wayupsolutions.com/uploads/Documents/Advancing-Philanthropy-July2018-pg50-51.pdf">Realizing Genuine Donor Engagement</a></b><br />
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Association of Fundraising Professionals (AFP) members automatically receive a subscription to Advancing Philanthropy as a member benefit. There are over 30,000 AFP members worldwide.<br />
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I'm just thrilled to have an opportunity to spread the word about the innovative fundraisers and generous donors here in the Saint John region and across New Brunswick.WayUpSolutionshttp://www.blogger.com/profile/13168413097654292410noreply@blogger.com0tag:blogger.com,1999:blog-2839780966870708795.post-23200453309105398232018-04-18T20:46:00.003-03:002018-08-17T09:30:18.107-03:00Wise WordsAs I sit, wasting time on social media, the little voice in my head says: "It's time to get off yer ass and do some laundry so you'll have something to cover yer ass tomorrow." Wise words.WayUpSolutionshttp://www.blogger.com/profile/13168413097654292410noreply@blogger.com0tag:blogger.com,1999:blog-2839780966870708795.post-55699538503409712472018-02-09T10:57:00.000-04:002018-02-09T11:06:24.654-04:00It's ComplicatedOh, Saint John. Most times I love ya. But sometimes I hate ya.<br />
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I hate when you get stuck in the past.<br />
But I love when you find innovative ways to respect your heritage.<br />
I hate when you bitch and complain, and hold back progress.<br />
I love when you stand up for what's right for all.<br />
I love your grit, but not your grime.<br />
I hate when you act entitled, expect handouts, and dump on those who've worked hard to earn what they have.<br />
But I love your generous, caring side, and your genuine willingness to share with your neighbours.<br />
I hate when you don't appreciate yourself.<br />
And I hate when you can't see your value because you're distracted by pain and poverty.<br />
I want to pick you up and hug you.<br />
I want to give you a kick in the butt.<br />
I tried to leave you, but you drew me back.<br />
You're my home.<br />
I want you to grow, and spread your wings, and reach your full potential. <br />
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Okay, I never <i>really</i> hate you.WayUpSolutionshttp://www.blogger.com/profile/13168413097654292410noreply@blogger.com0tag:blogger.com,1999:blog-2839780966870708795.post-10168219302194371042018-02-06T14:27:00.001-04:002018-02-06T14:55:32.258-04:00Things HiddenThe writing prompt was:<br />
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<span style="color: orange;">"Give me a story that includes these five elements: </span><span style="color: orange;">a crack in the sidewalk, rat poison, rust-colored corduroy pants, leftover lasagna, and Einstein."</span></blockquote>
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<span style="color: lime;">Things Hidden</span></div>
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At the very bottom of her motherâs cedar chest, under a wool blanket, was a faded Polaroid photograph. One glance set the reels of her memory archive in motion.<br />
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There was no point begging her mother to let her get pants that actually fit. Better to grow into them than to grow out of them, her mother would argue. Sheâd just have to roll the legs up.<br />
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School was a 20-minute walk. Even if she hurried, sheâd be late. Her mother didnât like mornings, and getting ready was always rushed and unpleasant. Her stomach grumbled. She thought about the peanut butter sandwich in her blue plastic lunchbox.<br />
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She was so embarrassed of that stupid lunchbox. It used to be her brotherâs and it had a picture of Einstein on it. Why couldnât she have a Barbie lunchbox like the other girls?<br />
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Her brother was sick for a long time. He always had nose bleeds and bruises â lots of bruises. After her brother died, the kids at school would tease her and say her mother killed him with rat poisoning. If she asked about him, her mother would slap her face.<br />
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The lunchbox. She forgot it at home. Too late to go back now. And sheâd wake up her mother. Maybe her best friend would share.<br />
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Sheâd often daydream about food. Sheâd imagine the whole world was lasagna and she had to eat a path to school. She loved lasagna. She had leftover lasagna one time at her best friendâs house. Her mother had stomach ulcers, so they never had anything like it at home.<br />
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She stopped to pull up her brand new rust-colored bell bottom corduroys, then jumped with both feet on to the line between the squares of concrete sidewalk.<br />
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Donât step on a crack, youâll break your motherâs back.<br />
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Sometimes she hated her mother.<br />
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The photograph: A 9-year-old girl looks into the camera. No smile. New school year. New outfit. Earth tones were all the rage.WayUpSolutionshttp://www.blogger.com/profile/13168413097654292410noreply@blogger.com0tag:blogger.com,1999:blog-2839780966870708795.post-46766217657528321612018-01-26T12:41:00.001-04:002018-02-06T14:38:47.043-04:00The Big TopThe writing prompt was...<br />
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<span style="color: orange;">"Harvey, supervisor of the Loading Dock and ABC Trucking, hates to delegate. His new employee, Albert, is frustrated. Harveyâs boss, Bert, is getting ready to write Harvey up for poor performance because Harveyâs employee, Albert, who is untrained, keeps messing up. Albert has already sent a shipment of propellers to an obscure warehouse. Bad idea.</span><br />
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<span style="color: orange;">Is this a story? (One hint. Harvey shows up with a fake beard one day. Hmmm. Why does he do that? Clearly, this is not stereotypical business behavior.) What happens next?"</span><br />
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The Big Top</div>
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"Who knew it was necessary to stipulate âtrainedâ on the job description? Never in my wildest dreamsâŠ" Harveyâs voice trailed off. He realized he was talking to himself. What am I doing here? This place is a circus.<br />
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<a href="https://4.bp.blogspot.com/-XvtimhmTuog/WmtVdz8U81I/AAAAAAAAA-o/Y54OBa97mf4a5ym8UwqZYGOob5_H4tB0ACLcBGAs/s1600/circus-3044621_640.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="426" data-original-width="640" height="212" src="https://4.bp.blogspot.com/-XvtimhmTuog/WmtVdz8U81I/AAAAAAAAA-o/Y54OBa97mf4a5ym8UwqZYGOob5_H4tB0ACLcBGAs/s320/circus-3044621_640.jpg" width="320" /></a>Harvey reached for the bucket at his side. What the â? He scanned the floor and turned 360 degrees. He had put the bucket down just a moment ago. Where did it go? He rolled his eyes. So much for that enchanted childhood notion of running away with the big top. He pursed his lips and took a deep breath through his nose. He immediately regretted the deep breath.<br />
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Redirecting his attention to the task at hand, Harvey leaned his shovel against the wall near a steaming pile of dung on the floor and went off in search of the missing bucket. As he turned a corner, he heard the handle of the shovel slide down the wall. He waited for the sound of the handle hitting the hard warehouse floor. Instead, it sounded like the handle hit something soft. Figures, he thought. Shit.WayUpSolutionshttp://www.blogger.com/profile/13168413097654292410noreply@blogger.com0tag:blogger.com,1999:blog-2839780966870708795.post-30310108509231964062017-03-27T20:04:00.000-03:002017-04-19T18:50:19.514-03:00The First Rule of Good Customer Service Is...We've all been on the receiving end of poor customer service and left feeling underappreciated and dissatisfied. Why is it, then, that we often can't see how our own actions (or inaction) leave our customers feeling undervalued?<br />
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In my years of managing consumer affairs and public relations, the two most important guiding rules I've learned are <span style="color: #6aa84f;">the Golden one </span><span style="color: #6aa84f;">and</span><span style="color: #6aa84f;"> the Gratitude one</span>. </div>
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The <span style="color: #6aa84f;">Golden Rule</span> was drilled into my head early: <i>Treat others as you would like them to treat you</i>. It's solid, timeless advice, and something I aspire to apply to every interaction.<br />
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But it wasn't until I entered the fundraising world that I really began to appreciate the <span style="color: #6aa84f;">Gratitude Rule </span>and how important it is to both corporate and non-profit businesses. </div>
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Good fundraisers know that the simple act of <span style="color: #6aa84f;">saying <i>thank you</i></span> is one of the most important, yet often forgotten, tools in the fundraising tool box. Donors want to feel their contributions are recognized, so every communication should reflect appreciation for what donors have given, and for their interest and involvement in the cause.<br />
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To ignore the Gratitude Rule is to miss an opportunity to connect and build a relationship with clients.<br />
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<span style="color: #6aa84f;">Has this ever happened to you?</span><br />
<ul>
<li>You thank the cashier for giving you back your change, even though you were never thanked for your purchase.</li>
<li>You offer your time and talents to an organization, but the response was tepid and left you feeling like you inconvenienced them.</li>
<li>You send honest, constructive feedback about your product experience directly to a company, but never receive a reply.</li>
</ul>
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<span style="color: #6aa84f;">What if it went like this instead?</span><br />
<ul>
<li>I bought these fabulous boots on sale and the folks at the store made a point of telling me they know I had many choices, so they really appreciated me choosing to shop with them. </li>
<li>I expressed interest in volunteering with a local non-profit, and while they didn't have a Board opening right now, they told me how much they appreciated my passion and my contributions to our community. </li>
<li>I advised my favorite brand that I'm having trouble locating their product. They wrote back to tell me they've alerted their sales team, suggested other stores to try, and thanked me profusely for my loyalty.</li>
</ul>
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The simple act of expressing gratitude can be the difference between leaving a client feeling indifferent about your business and building a lasting relationship that will bring you more business.<br />
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"Most people return small favors, acknowledge medium ones and repay greater ones -- with ingratitude." -Benjamin Franklin </blockquote>
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WayUpSolutionshttp://www.blogger.com/profile/13168413097654292410noreply@blogger.com0tag:blogger.com,1999:blog-2839780966870708795.post-53818920583235953592017-03-21T15:21:00.000-03:002017-03-29T12:48:51.987-03:00Creating Mystery in Support of Saint John Arts Centre <div class="separator" style="clear: both; text-align: center;">
<a href="http://www.sjartscentre.ca/2017/02/23/whats-in-the-box-2017/" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img border="0" height="320" src="https://1.bp.blogspot.com/-Lsv3m3ZGj78/WNFpmB0f5qI/AAAAAAAAA5w/mTR0Q1WZZjYK0CZ8iE1hrXapXWfgsfCWQCLcB/s320/WITB_2017_FB1.jpg" width="214" /></a></div>
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<span lang="EN-CA" style="font-family: "calibri" , sans-serif; font-size: 11.0pt;">Anyone for a little art, mystery, intrigue (+ great food, beverage, and people)? Then you need to know about </span><a href="http://www.sjartscentre.ca/2017/02/23/whats-in-the-box-2017/" style="font-family: Calibri, sans-serif; font-size: 11pt;" target="_blank">What's in the Box</a><span style="font-family: "calibri" , sans-serif; font-size: 11pt;"> - the Saint John Arts Centre's annual fundraiser event.</span></div>
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<span lang="EN-CA" style="font-family: "calibri" , sans-serif; font-size: 11.0pt;"><b><span style="color: #93c47d;">What:</span> </b></span><span style="font-family: "calibri" , sans-serif; font-size: 11pt;">Participating artists will donate original artwork to the Saint John Arts Centre where the pieces will be concealed in âmystery boxesâ in anticipation of the event. </span><span style="font-family: "calibri" , sans-serif; font-size: 11pt;"> </span></div>
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<span lang="EN-CA" style="font-family: "calibri" , sans-serif; font-size: 11pt;">Guests at the event can enter a draw for a chance to purchase one (or more, if they choose) of the 50 âmystery boxes.â By choosing to take part in the draw, guests commit to buying one of the âmystery boxesâ of art for $100 if their ballot is drawn - and they wonât know what theyâve won until they open the box! </span></div>
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<span lang="EN-CA" style="font-family: "calibri" , sans-serif; font-size: 11.0pt;"><b><span style="color: #93c47d;">When:</span> </b>Thursday, 20-April-2017, 7:00 pm</span></div>
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<span lang="EN-CA" style="font-family: "calibri" , sans-serif; font-size: 11.0pt;"><b><span style="color: #93c47d;">Where:</span> </b></span><span lang="EN-CA" style="font-family: "calibri" , sans-serif; font-size: 11pt;">Saint John Arts Centre, 20 Peel Plaza, Saint John, NB</span><span lang="EN-CA" style="font-family: "calibri" , sans-serif; font-size: 11pt;">.</span></div>
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<span lang="EN-CA" style="font-size: 14.6667px;"><span style="font-family: "calibri" , sans-serif;"><span style="color: #93c47d;">Why: </span>Funds raised will support Saint John Arts Centre programs, including the important Artistsâ Rights Fees program for artists who display their works in the Saint John Arts Centreâs galleries.</span></span></div>
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<span lang="EN-CA" style="font-family: "calibri" , sans-serif; font-size: 11pt;"><b><span style="color: #93c47d;">Tickets</span></b> are $75 each and are eligible for a $25 tax receipt. Wine, beer
and food are included in the ticket price. <a href="http://www.sjartscentre.ca/product-category/tickets/" target="_blank">Tickets can be purchased online</a>, by <a href="mailto:chris@wayupsolutions.com" target="_blank">contacting me</a>, or </span><span lang="EN-CA" style="font-family: "calibri" , sans-serif; font-size: 11pt;">by calling the Saint John Arts Centre at </span><span style="font-family: "calibri" , sans-serif; font-size: 11pt;">(506) 633-4870.</span></div>
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<span lang="EN-CA" style="font-family: "calibri" , sans-serif; font-size: 11pt;">Learn more <a href="http://www.sjartscentre.ca/">www.sjartscentre.ca</a></span></div>
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WayUpSolutionshttp://www.blogger.com/profile/13168413097654292410noreply@blogger.com0tag:blogger.com,1999:blog-2839780966870708795.post-36041091399769329052017-03-10T12:15:00.000-04:002017-03-10T12:43:46.483-04:00Getting Excited About The ECMAsSince returning to Saint John, Iâve been lucky to have played key roles in helping to advance a number of inspiring organizations in our community. And now, through <a href="http://www.wayupsolutions.com/" target="_blank">Way Up</a>, my freelance communications business, I'm always learning new skills, and continuing to make new connections. <br />
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<a href="https://3.bp.blogspot.com/-BniFR-buHRE/WMLXo3tf9nI/AAAAAAAAA5c/cMPkEP6m1uAnZFlhwWDnjyGF7w8rSTXIQCLcB/s1600/IMG_0705.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://3.bp.blogspot.com/-BniFR-buHRE/WMLXo3tf9nI/AAAAAAAAA5c/cMPkEP6m1uAnZFlhwWDnjyGF7w8rSTXIQCLcB/s320/IMG_0705.JPG" width="240" /></a></div>
For the past months, I've been working with the <a href="http://ecma.com/" target="_blank">East Coast Music Association</a> as sales as community engagement manager for the East Coast Music Awards Festival and Conference in Saint John - April 26-30, 2017.<br />
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This five-day, non-stop musical celebration showcases and recognizes the best of East Coast artists and music. Hosting this esteemed event will be a major contributor to growth and development in our community, and I'm thrilled to be part of ensuring its success!<br />
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There's lots of excitement leading up to the event.<br />
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<ul>
<li>Several Uptown businesses have decorated their storefronts with East Coast music flair to show their support and appreciation for awards nominees and festival participants. </li>
<li>The <a href="https://www.facebook.com/ecma2017/" target="_blank">ECMA storefront in Market Square</a> (Level 1) is your destination for ECMA apparel, information, and <a href="http://ecma.com/festival/tickets" target="_blank">event tickets</a>.</li>
</ul>
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By-the-way, <a href="http://ecma.com/festival/tickets" target="_blank">tickets</a> are going fast. Don't miss out! Purchase your <a href="http://ecma.com/festival/tickets" target="_blank">tickets here</a>, or call me at 343-5154.<br />
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<a href="http://ecma.com/" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img border="0" height="86" src="https://1.bp.blogspot.com/-JQNu1gJYL_M/WMLQdxWSF3I/AAAAAAAAA40/XL3bdhNaN3oPrsU4hxoc_OpE7PI3eEWDQCLcB/s320/ECMA2017-Logo-Colour.jpg" width="320" /></a></div>
<br />WayUpSolutionshttp://www.blogger.com/profile/13168413097654292410noreply@blogger.com0tag:blogger.com,1999:blog-2839780966870708795.post-8947508545584250042016-11-29T12:49:00.000-04:002016-12-05T14:33:23.621-04:00The Chamber's Member Success Stories Series<div style="text-align: left;">
<b><i>Let's celebrate, support and encourage our local entrepreneurial successes!</i></b></div>
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<a href="http://www.sjboardoftrade.com/saint-john-marina.html" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img border="0" height="320" src="https://2.bp.blogspot.com/-BEFPaMproxo/WD2sigg3CDI/AAAAAAAAA3s/25xUFF9XwKYFGAGGRws0p81jTJFSTwL3gCLcB/s320/Saint-John-Marina.png" width="244" /></a></div>
Each month, the Saint John Region Chamber <a href="http://www.sjboardoftrade.com/member-success-stories.html" target="_blank">Member Success Stories series</a> highlights one of the many entrepreneurial leaders in our community.<br />
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The idea behind the series is to get everyone talking about how <i>Saint John is a great place to both do business, and to be in business</i>. <br />
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I hope you'll take a moment to <a href="http://www.sjboardoftrade.com/member-success-stories.html" target="_blank">read</a>, share, and, <i>most importantly</i>, <u>spend</u> at our many locally-owned businesses. Each dollar we spend locally results in more money returned to our economy when those businesses increase their purchasing and hiring power. <br />
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It's up to all of us to ensure there's a steady stream of success stories in our future. <br />
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If you'd like to submit your business to be featured, or you'd like to suggest a business to feature, <a href="http://www.sjboardoftrade.com/member-success-stories.html" target="_blank">get in touch with The Chamber today</a>.<br />
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WayUpSolutionshttp://www.blogger.com/profile/13168413097654292410noreply@blogger.com0tag:blogger.com,1999:blog-2839780966870708795.post-486514925992787372016-11-16T12:39:00.003-04:002016-11-19T12:15:42.297-04:00Luna C's Post-Spaycation Postcard<b>Well, that sure was a trip!</b><br />
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I've been working my tail off keeping up with <a href="https://wayupsolutions.blogspot.ca/2016/09/new-partner-at-way-up-solutions.html" target="_blank">busyness</a> here at <a href="http://www.wayupsolutions.com/" target="_blank">Way Up Strategic Solutions</a>, so I was really excited when Chris told me that she was sending me on a spaycation.<br />
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<a href="https://2.bp.blogspot.com/-7dNAZ2sKIFU/WCyKDQFzEDI/AAAAAAAAA2w/2HmjOVz6D6chmIpILiWx6xXr2UHeZGY4gCLcB/s1600/IMG_0395.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="https://2.bp.blogspot.com/-7dNAZ2sKIFU/WCyKDQFzEDI/AAAAAAAAA2w/2HmjOVz6D6chmIpILiWx6xXr2UHeZGY4gCLcB/s320/IMG_0395.JPG" width="320" /></a></div>
Thing is - and don't tell Chris - but I don't remember a thing about my spaycation. I do remember stopping off at the vet - probably for pre-travel shots - but after that, <i>nothing</i>. I don't know how long I was gone, where I went, or what I did.<br />
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And I have no freakin' idea how my belly fur got shaved. Must have been one wild party. But, at least I didn't go too crazy - I mean, I didn't get married at some Elvis-impersonator wedding chapel, and I didn't get an <i>I Love Tom</i> tattoo, so all's well. Belly fur will grow back. I just hope it grows back fast, before Chris notices.<br />
<br />WayUpSolutionshttp://www.blogger.com/profile/13168413097654292410noreply@blogger.com0tag:blogger.com,1999:blog-2839780966870708795.post-35377076155033683682016-10-12T15:50:00.000-03:002016-11-19T12:15:12.081-04:00Celebrating the Energy Outstanding Businesses Bring to our Community<br />
For the past three years, I've been having a great time as a member of the <a href="http://business.sjboardoftrade.com/events/details/outstanding-business-awards-2016-83" target="_blank">Saint John Region Chamber of Commerce Outstanding Business Awards Task Force</a>.<br />
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<a href="https://2.bp.blogspot.com/-xcgRb9-kD28/V_6CLtblXlI/AAAAAAAAA18/ZBfQaw2yISUPgq_SuCetvhwMgvsFawjQQCLcB/s1600/OBA%2BFinal%2Blogo.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="160" src="https://2.bp.blogspot.com/-xcgRb9-kD28/V_6CLtblXlI/AAAAAAAAA18/ZBfQaw2yISUPgq_SuCetvhwMgvsFawjQQCLcB/s320/OBA%2BFinal%2Blogo.jpg" width="320" /></a><span style="font-size: large;"><b><a href="https://twitter.com/search?src=typd&q=%23OBASJ" target="_blank">#OBASJ</a> - </b>it's all about celebrating the energy and enthusiasm that our region's many successful businesses, organizations and individuals bring to our community.</span><br />
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Our lucky all-volunteer committee gets to plan and execute one of The Chamber's signature events (and the most fun event, I might add... but I may be a bit biased.)<br />
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In addition to a lot of fun, it's also an opportunity to live my <a href="http://www.wayupsolutions.com/about-us" target="_blank">Way Up values</a> of helping to ensure our community members feel supported and celebrated as they grow their businesses, spread their wings and achieve their dreams.<br />
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Congratulations to all the <a href="http://business.sjboardoftrade.com/events/details/outstanding-business-awards-2016-83" target="_blank">winners and finalists</a>. You're all stars and it's our honour to recognize your contributions!<br />
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Event details:<br />
2016 Outstanding Business Awards<br />
Thursday, Oct 13th<br />
<a href="http://www.saintjohntradeandconventioncentre.com/index.php?mact=Calendar,cntnt01,default,0&cntnt01event_id=953&cntnt01display=event&cntnt01lang=en_GB&cntnt01detailpage=&cntnt01return_id=15&cntnt01returnid=22" target="_blank">Saint John Trade and Convention Centre</a><br />
Reception: 5:30pm<br />
Dinner 6:00pm<br />
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There's still time to get tickets!<br />
Go to <a href="http://business.sjboardoftrade.com/events/details/outstanding-business-awards-2016-83" target="_blank">The Chamber website</a> for details.<br />
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<br />WayUpSolutionshttp://www.blogger.com/profile/13168413097654292410noreply@blogger.com0tag:blogger.com,1999:blog-2839780966870708795.post-15765747397651280922016-09-23T08:57:00.002-03:002020-07-03T13:29:02.885-03:00New Partner at Way Up Solutions<span style="font-family: arial, helvetica, sans-serif;">Hi, my name is Luna C, and I'm Chris' new busy-ness partner at Way Up Strategic Solutions.</span><div><span style="font-family: arial, helvetica, sans-serif;"><br /></span></div><div><span style="font-family: arial, helvetica, sans-serif;">(<i>I know! I thought that was an odd way to spell it, too, but Chris said it perfectly describes what I do.</i>) I'll leave the playing with words to Chris. I'm more into playing with string. </span><br />
<span style="font-family: arial, helvetica, sans-serif;"><br /></span>
<span style="font-family: arial, helvetica, sans-serif;">Enthusiastic and with a keen attention to every minute detail, I also bring an exceptional ability to climb <a href="https://www.wayupsolutions.com/"><b>Way Up</b></a> high on just about anything for a ten thousand foot perspective. I'm very flexible in my approach to problem-solving. I will, literally, bend over backwards to reach my goals.</span><br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://1.bp.blogspot.com/-s0gdcaQtPBc/V-QK7v0b9ZI/AAAAAAAAA04/Kcw_NYn3gqk_eQ7FaYFkQy0oCEP4OjCowCLcB/s1600/Luna.JPG" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://1.bp.blogspot.com/-s0gdcaQtPBc/V-QK7v0b9ZI/AAAAAAAAA04/Kcw_NYn3gqk_eQ7FaYFkQy0oCEP4OjCowCLcB/s400/Luna.JPG" width="300" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">I don't always work, but after I do, I take a nap.</td></tr>
</tbody></table>
<span style="font-family: arial, helvetica, sans-serif;"><br /></span>
<span style="font-family: arial, helvetica, sans-serif;">I'm known for my insatiable curiosity. Present something new to me and I'll get to know it from every angle - even if it means I have to rip it open to see what's really inside</span><span style="font-family: arial, helvetica, sans-serif;">. </span><span style="font-family: arial, helvetica, sans-serif;">Chris says I should remember what they say about curious cats. I say my tenacity will ensure she keeps her <a href="http://www.wayupsolutions.com/communications"><b>communications</b></a> and <a href="http://www.wayupsolutions.com/crisis-management"><b>crisis management</b></a> skills honed and at the ready 24/7.</span><br />
<span style="font-family: arial, helvetica, sans-serif;"><br /></span>
<span style="font-family: arial, helvetica, sans-serif;">If you need communications, marketing, crisis management help for your business, call me. Er, scratch that... <a href="http://www.wayupsolutions.com/contact-us"><b>Call Chris</b></a>. I'm not much into answering the phone. I'm more of the keyboard and mouse type. (C<i>liché...I know, but I couldn't resist</i><i>.</i>)</span><br />
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<span style="font-family: arial, helvetica, sans-serif;">So, let me say that again: </span><span style="font-family: arial, helvetica, sans-serif;"><b><a href="http://www.wayupsolutions.com/contact-us">If you need communications, marketing, crisis management help for your business, call Chris</a>.</b> She'll take good care of you, just like she does with me. </span><br />
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<span style="font-family: arial, helvetica, sans-serif;"><br /></span></div>WayUpSolutionshttp://www.blogger.com/profile/13168413097654292410noreply@blogger.com0tag:blogger.com,1999:blog-2839780966870708795.post-32991889238100801992016-09-22T10:01:00.000-03:002016-12-05T14:30:36.640-04:00UP to "some good" with POWER UP!<div class="MsoNoSpacing">
<span style="font-family: "calibri light" , sans-serif; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Brenda Murphy and Vicki Cosgrove at the <b><a href="http://www.sjwen.ca/main-page.html" target="_blank">Saint John Womenâs Empowerment Network</a> </b>asked for my help to create promotional materials for a
new train-the-trainer program theyâll offer in spring â17. </span><span style="font-family: "calibri light" , sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">The program is </span><span style="font-family: "calibri light" , sans-serif; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">open to women across Canada interested
in offering POWER UP! leadership empowerment training in their communities. <o:p></o:p></span></div>
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<a href="https://1.bp.blogspot.com/-9Ur3HozB-AI/V-HAJtFhHLI/AAAAAAAAA0U/i4wGkDluUQ81W9r5kcr4-2aXkLwbVsP_gCLcB/s1600/PowerUp%2BSell%2BSheet_p1_FINAL.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="400" src="https://1.bp.blogspot.com/-9Ur3HozB-AI/V-HAJtFhHLI/AAAAAAAAA0U/i4wGkDluUQ81W9r5kcr4-2aXkLwbVsP_gCLcB/s400/PowerUp%2BSell%2BSheet_p1_FINAL.jpg" width="308" /></a><span style="font-family: "calibri light" , sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">The Saint
John WEN's <a href="http://www.sjwen.ca/our-work.html" target="_blank"><b>POWER UP! program</b></a> has empowered over 300 local
women in the past 7 years, and helped them be successful in taking their next steps
in life. <o:p></o:p></span></div>
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<span style="font-family: "calibri light" , sans-serif; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><a href="http://www.wayupsolutions.com/" target="_blank"><b>Way Up Strategic Solutions</b></a> and POWER UP! â sounded like a <a href="http://www.wayupsolutions.com/about-us">perfect match</a>! Count me in!</span></div>
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<span style="font-family: "calibri light" , sans-serif; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">I wrote, designed and created this promotional sell sheet that can be printed, shared on social media or emailed and my clients can make modifications on their own going forward (saves them time and money). M</span><span style="font-family: "calibri light" , sans-serif;">y talented partners at </span><a href="http://www.rodstears.com/" style="font-family: "Calibri Light", sans-serif;" target="_blank"><b>Rod Stears Photography</b></a><span style="font-family: "calibri light" , sans-serif;">
shot the photos of Kathy and Trish, two POWER UP! graduates featured in the
materials.</span></div>
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<a href="https://2.bp.blogspot.com/-RnFIDioPUlA/V-HANl1cXMI/AAAAAAAAA0Y/Rgfd34mlzVopv2KUzg5p36N0D8H7NqBJwCEw/s1600/PowerUp%2BSell%2BSheet_p2_FINAL.jpg" imageanchor="1" style="clear: right; display: inline !important; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="400" src="https://2.bp.blogspot.com/-RnFIDioPUlA/V-HANl1cXMI/AAAAAAAAA0Y/Rgfd34mlzVopv2KUzg5p36N0D8H7NqBJwCEw/s400/PowerUp%2BSell%2BSheet_p2_FINAL.jpg" width="308" /></a><span style="font-family: "calibri light" , sans-serif;">You can learn more about this powerful community success story at <b><a href="http://www.sjwen.ca/">www.sjwen.ca</a>, </b>on their <b><a href="https://www.facebook.com/Womens-Empowerment-Network-916588668400785/" target="_blank">Facebook page</a> </b>or by contacting </span><span style="font-family: "calibri light" , sans-serif;">Brenda Murphy at the Saint John Women's Empowerment Network <a href="mailto:Brenda.Murphy@HorizonNB.ca">by email</a> or phone: (506) 642-9033.</span></div>
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<span style="font-size: x-large;"><span style="font-family: "calibri light" , sans-serif; font-weight: normal;"><a href="http://www.wayupsolutions.com/" target="_blank">Are you looking for help with a communications or marketing project?</a> Get in touch! I'd love to find</span><span style="font-family: "calibri light" , sans-serif; font-weight: normal;"> solutions with you. </span><span style="font-family: "calibri light" , sans-serif; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><span style="font-weight: normal;">Reach me at </span><a href="mailto:chris@wayupsolutions.com">by email</a><span style="font-weight: normal;"> or by phone </span>(506) 343-5154<span style="font-weight: normal;">.</span></span></span></h2>
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<span style="font-family: "calibri light" , sans-serif;">P.S.: Everyone at the SJ Womenâs Empowerment Network would <u>greatly </u></span><span style="font-family: "calibri light" , sans-serif;"><u>appreciate your help to spread the word</u></span><span style="font-family: "calibri light" , sans-serif;"> about this new program. If you know of anyone who might be interested in the POWER UP! instructor training course, or if you have contacts around the country who might be willing to share the sell sheet with their networks, please let </span><a href="mailto:Brenda.Murphy@HorizonNB.ca" style="font-family: "Calibri Light", sans-serif;" target="_blank">Brenda</a><span style="font-family: "calibri light" , sans-serif;"> know.</span></div>
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WayUpSolutionshttp://www.blogger.com/profile/13168413097654292410noreply@blogger.com0tag:blogger.com,1999:blog-2839780966870708795.post-28903277168822437662016-09-01T14:59:00.000-03:002016-12-05T14:31:47.838-04:00Look Up. Waaayyy Up. For many fellow Canadians, before <i>All I Really Need to Know I Learned in Kindergarten</i> by Robert Fulguhm, there was <a href="https://en.wikipedia.org/wiki/The_Friendly_Giant" target="_blank">The Friendly Giant</a>.<br />
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Dressed in our footy pajamas, we'd perch on our living room floors with our faces so close to the boxy black and white television set that we could almost climb in. We believed the castle really was so big that you had to look <i>waaayyy up. </i>And we watched right to the very end to make sure those three wooden chairs got put back exactly where they belonged before the drawbridge closed.<br />
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<tr><td class="tr-caption" style="text-align: center;">Friendly, Jerome and Rusty</td></tr>
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Much has changed since the days of rabbit ears and two channels, but one thing that will never change: the value of a well told story.<br />
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Friendly Giant taught us, in his quiet, thoughtful way, to use words, pictures and music <i>to not only tell, but to show stories</i>.<br />
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There's always more to learn, but most of what we professional communicators really need to know, we learned from Friendly, Jerome and Rusty.<br />
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Oh, and while poking around the internet thinking about this post, I stumbled upon this:<br />
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Look Up â Way Up! The Friendly Giant<br />
<a href="http://silverwoods-publishing.com/the-friendly-giant/" target="_blank">The Biography of Robert Homme</a> by Grant D. Fairley<br />
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In case you're wondering... hell yeah, I bought it!<br />
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<br />WayUpSolutionshttp://www.blogger.com/profile/13168413097654292410noreply@blogger.com5tag:blogger.com,1999:blog-2839780966870708795.post-86012462604983469592016-08-24T17:09:00.001-03:002016-11-19T12:13:23.476-04:00What Does a PR Professional Do?<br />
I'm a communications and PR professional. I've been in the industry for years. And for years, my parents have asked: Christine, what is it exactly that you do, anyway?<br />
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I was glad to learn that I'm not the only one with this identity crisis.<br />
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As Amanda Laird wrote in her <a href="http://cnw.newswire.ca/blog/What-Does-a-PR-Professional-Do-.html" target="_blank">CNW Newswire article</a>: "Whether youâre still slogging your way through PR school or youâve been in the business for years, you know how difficult it is to explain what exactly it is that you do."<br />
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Mom and Dad, if you're reading this... <a href="http://cnw.newswire.ca/blog/What-Does-a-PR-Professional-Do-.html" target="_blank">Read more...</a><br />
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<br />WayUpSolutionshttp://www.blogger.com/profile/13168413097654292410noreply@blogger.com0